London is extraordinary. Experiencing it shouldn’t be stressful.

Too much choice, too little context

London is one of the most beautiful cities in the world. Rich in history, full of character and with more to see and do than most people could experience in a lifetime, it is no surprise that it's the most visited city in Europe - 3rd in the world.

That is part of what makes it so exciting. But London can also be one of the most stressful cities to visit.

Most visitors arrive with a few days, a long list of things they have been told they should see and no one local to tell them what to do first. Where should you go? What is actually worth paying for? How do you get there? What can you fit into a day without spending half of it travelling or queuing?

Our story

My wife and I know what it is like to arrive in London and work it all out.

As our love for the city grew, so did the feeling that more people should be able to experience London properly. Not just tick off the famous sights, but understand how the city fits together, find the places worth going to, know what to skip and spend less time worrying about the plan and more time enjoying the city.

So we created actually london.

What we do

We started by writing down what we knew. Our guides are free, practical and built from experience: real prices, real timings, what is worth seeing, what is not and the things just around the corner that most visitors never find.

Then we realised that sometimes a guide isn’t enough. Sometimes you want someone to plan the trip with you, meet you at the airport, show you around, or know where to shop and where to stay.

That’s what we do. Read the guide and do it yourself. Watch us do it first. Or, when you would rather have the person than the article, have us do it with you.

From a day out in London to an airport pickup, personal shopping or a place to stay, everything we do comes back to the same idea: less planning, more enjoyment. Because London is too good to spend your visit worrying about how to experience it.